Glo signs on Anthony Joshua as Brand Ambassador

Telecommunications giant, Globacom, has announced a recent investment in cutting edge  industry solutions in its avowed commitment to prepare Nigeria’s telecom subscribers for the inevitable digital future.

“We have invested massively in new technologies to introduce these products which we believe will redefine business, social and personal pursuits”, Globacom’s Deputy Chief Operating Officer,  Technical, Bisi Koleoso stated at a meeting with media chiefs in Lagos on Friday.

The company equally unveiled its new communication direction with its surprise endorsement by World Heavyweight Boxing Champion, Anthony Joshua. The endorsement contract with the world heavyweight boxing champion covers  Nigeria and Ghana.

Joshua is a proud holder of   four major world championship belts, namely International Boxing Federation (IBF) title, World Boxing Association (WBA) title, World Boxing Organisation (WBO) title, and International Boxing Organisation (IBO) title which he won between 2016 and 2018.

The new products  showcased at the event include Glo Drive, Glo Health, Glo Entertainment Portal, Glo Mobile Money, Glo Call Connect Service, World Connect and  Glo Titi, the Artificial Intelligence  platform.

Koleoso, disclosed that  the  total telecommunications solutions provider was committed to ensuring that Nigerians were not left behind in the march towards a digitalised world.

“Having ended 2018 on a very high note, retaining our position as the second largest operator with a remarkable 45.3 million subscriber base, we have resolved to further enrich customer experience on our network with these new offerings,” Mr Koleoso stated.

According to him,, Glo Drive, solves  the challenges encountered by subscribers  with storing their data by offering limitless storage capacity in the cloud, while Glo Health Care is a digital health assistant which avails them  access to the best  doctors in the world directly on their phones while  Glo Entertainment Portal gives  single point of access for millions of digital entertainment content on  Glo Café.

Koleoso explained that Glo Mobile Money is an agent network which will hasten the drive towards a cash-light Nigerian society by enabling  financial transactions on the mobile phone and extending financial inclusion to over 60 million unbanked people in the country.

In the same vein, Glo Artificial Intelligence platform will engage customers directly and assist them to get information about data plans, prepaid plans and Value Added Service (VAS). This enables customers to choose the most convenient plan, resolve issues and ask questions 24/7 without any human interface.

Similarly,  Glo Connect which helps subscribers stay connected all the time even if the subscriber’s phone is switched off, has zero balance, or is out of coverage area.

World Connect, which ensures that business executives remain connected to their offices anywhere in the world by offering them the most affordable roaming data in 60 countries with over 6.4 million wifi hotspots worldwide. The infrastructure will be available in all world airports and is the last of the products announced at the media parley.

In a TV commercial shown during the event, Anthony Oluwafemi Joshua, who has Nigerian biological roots, endorsed the Globacom  for its reach and speed, describing the network as his reliable partner.

“I respect the ownership and management of Globacom and as a Nigerian, I believe charity must begin from home. I believe in Glo,” he enthused

While drawing parallels between himself and Globacom,   Joshua said “we have the fastest speed, longest reach and the Nigerian fighting spirit as game changers. Glo, I hail o!” He concluded by giving the “wakanda” salute.